Tag: 创意

抽象，是思维的杠杆。方向对了，一本万利，错了就是事倍功半。

品牌可以通过采用文化符号和叙事，利用社会中的重大文化矛盾产生共鸣，从而与顾客建立深刻的情感连接。 品牌需识别消费者面临的集体焦虑或渴望，借助异域风情、道德叙事或个性化体验等符号，打造一种超越产品本身的文化意义。 ——《文化战略》

来源：7 元吊龙、30 秒出餐，生烫牛肉米线是会演的【暗中观察 384】IC 实验室

一个完整的人，应该满足两个要求：

1. 能实现情绪价值的自给自足，这一点我能想到主要方式是有一个 创造性/表达性 的爱好。
2. 经历过独居生活，拥有生活自理能力。

最有害的建议之一就是不要重新发明轮子。

这种建议会导致一种抑制好奇心和探索的氛围。现代生活的很多重要发明，都来自那些不听从这个建议的人们。

重新发明轮子就是一种学习，并且学习过程中，你可能会做出更好的版本。

— 《重新发明轮子》

daisyUI 🌼 也是人类文明精华。

to show, not to tell

终于上线了！😉

C: I was keen to know about Steve’s passion, what drove him?

主持人：我想知道乔布斯的热情所在，是什么在激励他？

J: I read an article when I was very young, in the Scientific American, and it measures the efficiency of locomotion for various species on the planet, so for you know for bear, chimpanzee, raccoon and birds, and fish, how many calories per kilometer they spend to move, and humans was measured too, the condor won, it was the most efficient, and the mankind, the crowned creation, came in with rather unimpressive showing about 3rd way down the list, but somebody there had the brilliance to test a human riding a bicycle, blew away the condor, all the way off the charts, and I remember this really had an impact on me, I really remember this - humans were tool builders, and we build tools that can dramatically amplify our human abilities. To me, we actually went an ad line earlier with Apple, that the personal computer was the bicycle of mind, and I believe that with every bone in my body, that of all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds if we look back, and it is the most awesome tool that we ever invented, and I feel incredibly lucky to be at exactly the right place in silicon valley, at exactly the right time, historically where this invention has taken form.

乔布斯：我小时候曾在《科学美国人》上拜读过一篇文章，文中对比了地球上各种不同物种的移动速率，比如熊、猩猩、浣熊、鸟类、鱼类等——当然还有人类——计算它们每移动一公里消耗的热量，最后秃鹫赢了，它的移动效率最高。作为万物之灵的人类，排在倒数第几位。但是杂志特地测量了人类骑自行车的速率。结果把秃鹫远远甩在了身后，在排名上遥遥领先。这篇文章给我留下了深刻的印象，人类擅长发明工具，工具赋予我们奇妙的能力。苹果以前有一条广告：计算机是头脑的自行车，我彻头彻尾地坚信如果将来有人回顾人类历史，计算机将是人类最伟大的发明。能在硅谷参与这项发明，我觉得自己很幸运。

来源：人类头脑的自行车（乔布斯访谈摘录）

脱口秀的笑话要么脱离语境，要么有能构建语境的能力。我只能当微信聊天喜剧演员。

好的设计总是心有灵犀